Same shoe, £65 apart: the colourway lottery

Every pair below is the identical shoe — Nike Air Zoom Pegasus 41, men's, same midsole, same outsole, same everything. The only difference is the colour. The prices run from £64.99 to £69.99 — £5.00 apart right now.

Those are the three cheapest ways into the same shoe right now. The full board — every colourway we track, with when we last checked each price:

Live from the price board — re-checked as prices move.

This is the colourway lottery, and it's how running shoe pricing actually works. Retailers discount colour by colour, not model by model: last season's hues get cleared hard while the fresh colourway holds full price. If you don't care whether your Pegasus is grey or gold, you shouldn't care £65 worth.

It's also why most price comparison falls short. Compare at the model level and you miss the spread entirely; the "cheapest price" shown might be for a colourway with only a size 13 left. That's why we track every colourway separately, with per-size availability — the deal has to exist in your size and a colour you'd actually wear.

The board above is live: it re-checks as prices move, and each row shows when we last verified it. The headline £65 is what the spread was on the day this piece went up — the board tells you what it is now.